Publishing a movie on an Over-The-Top (OTT) platform, as opposed to a traditional theatrical release, can offer several benefits. However, read thoughts of Manoj Bajpayee on OTT platform.
There are various methods for determining the success of actors, directors, and others involved in the film industry. However, in the digital world, time changes, and thus performance evaluations change over time.
Since then, OTT platforms have come to the rescue of moviegoers, allowing them to easily rate and judge the performance of the film. Manoj Bajpayee, an actor in the Indian film industry, also shed some light on how actor performance is currently calculated.
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Manoj Bajpayee on OTT
According to Manoj, actors like him are getting a perfect share of appreciation due to online platforms like Netflix or Amazon Prime. He also added that previously, the performance of the movie used to be calculated on the basis of the number of tickets sold. However, it is the exact opposite of OTT.
“What you can’t hide on OTT is that audiences can watch what they want to watch; you cannot hide it.”
Here are some advantages to releasing a movie on OTT platforms.
What is OTT?
It is called “Over The Top”. A free-to-choose entertainment zone where you can watch television, web series, and movies online.
- Wide Audience Reach
- Accessibility and convenience
- Revenue Potential
- Content discovery and Recommendation
- Flexibility in release strategy
- Longevity and catalog value
1. Wide Audience Reach: OTT platforms have a global reach, allowing movies to be accessed by audiences around the world. This provides an opportunity for filmmakers to tap into a larger and more diverse viewer base, reaching audiences who may not have access to theaters or who prefer the convenience of streaming content at their own pace.
2. Accessibility and Convenience: OTT platforms offer the convenience of on-demand streaming, allowing viewers to watch movies anytime, anywhere, and on various devices such as smartphones, tablets, smart TVs, and computers. This accessibility factor eliminates the need for viewers to visit theaters and provides them with the flexibility to watch movies at their convenience.
3. Revenue Potential: While traditional theatrical releases rely heavily on box office collections, OTT platforms offer different revenue models. Filmmakers can earn revenue through subscription fees, pay-per-view models, or revenue sharing with the streaming platform. This diversification of revenue sources can be beneficial, especially if the movie caters to a niche audience or if the film's box office performance is uncertain.
4. Content Discovery and Recommendation: OTT platforms often employ advanced algorithms and personalized recommendation systems that help viewers discover movies based on their preferences and viewing history. This can enhance the visibility and discoverability of a movie, allowing it to reach a relevant audience even after its initial release. Additionally, OTT platforms may promote movies through their marketing campaigns and targeted advertisements, increasing the film's exposure.
5. Flexibility in Release Strategy: OTT platforms provide flexibility in release strategies. Movies can be released simultaneously across multiple regions or in a staggered manner, catering to different markets and viewer preferences. This flexibility allows filmmakers to experiment with release windows and target specific demographics, optimizing the film's performance and maximizing its potential reach.
6. Longevity and Catalog Value: Unlike theatrical releases that have a limited screening period, movies on OTT platforms can have a longer shelf life. They can remain available for streaming for an extended period, contributing to a film's longevity and allowing it to generate revenue over an extended period of time. Additionally, the movie becomes part of the platform's catalog, which can continue to attract viewers and generate revenue long after its initial release.
It's worth noting that the decision to release a movie on OTT platforms or in theaters depends on various factors, including the nature of the film, target audience, financial considerations, and the preferences of the filmmakers and distributors. Some movies may benefit more from a traditional theatrical release, while others may find greater success and reach through an OTT platform.
