Vee-yen Kay, Author at LEKH

Vee-yen Kay

Vee-yen Kay is a multifaceted professional, renowned as an author, consultant, and expert in problem-solving and decision-making. With a passion for uncovering effective solutions, Vee-yen leverages the best tools available in the market to tackle challenges head-on.

Discover the intriguing tale of the Cobra Effect in colonial India and its timeless lesson on decision-making. Learn how a seemingly beneficial bounty scheme led to unintended consequences, creating a phenomenon now known as the Cobra Effect.

Cobra effect: No one is immune from making bad decisions

July 21, 2024

Vee-yen Kay

Discover the intriguing tale of the Cobra Effect in colonial India and its timeless lesson on decision-making. Learn how a seemingly beneficial bounty scheme led to unintended consequences, creating a phenomenon now known as the Cobra Effect.