LinkedIn is a professional networking platform that attracts numerous influencers. Linkedin influencers the ones who share valuable insights and engage with a wide audience.
While I don't have access to real-time data, I can provide you with some examples of famous LinkedIn influencers and discuss their marketing strategies based on their past activities. Please note that the popularity and strategies of influencers can change over time. When I dig a bit into the analytics of Linkedin, I found the below top influencers may help you drive your organizational goals and targets.
Top 12 Linkedin influencers and their Strategic approach
- Gary Vaynerchuk
- Melonie Dodaro
- Goldie Chan
- Viveka von Rosen
- Neil Patel
- Adam Grant
- Bill Gates
- Ann Handley
- Bernard Marr
- Sallie Krawcheck
- Ariana Huffington
- Deepak Chopra
There are many of them who are growing on Linkedin as influencers and promoting their brand. This list will keep updated as the time passes.
1. Gary Vaynerchuk
Gary Vaynerchuk, also known as Gary Vee, is a well-known entrepreneur, author, and speaker and famous as one of the linkedin influencers. His marketing strategy on LinkedIn focuses on delivering practical advice, motivating stories, and thought-provoking content. Gary often posts short video clips sharing business tips, personal experiences, and entrepreneurial insights. He encourages engagement by asking questions and responding to comments. Gary Vee's approach is characterized by authenticity, transparency, and his willingness to help others.
2. Melonie Dodaro
Melonie Dodaro is a LinkedIn expert, speaker, and author specializing in social selling, personal branding and acitve on Linkedin, considered as one of the linkedin influencers. Her marketing strategy involves sharing educational content about LinkedIn marketing, lead generation, and social selling techniques. Melonie often posts articles, videos, and infographics providing step-by-step guidance to help professionals optimize their LinkedIn profiles, build relationships, and generate leads. She leverages her expertise to position herself as a trusted authority in the field.
3. Goldie Chan
Goldie Chan is a personal branding strategist, LinkedIn Top Voice, and video content creator. Her marketing strategy revolves around creating engaging video content on LinkedIn. Goldie produces short videos where she shares insights, tips, and stories related to personal branding, career development, and social media marketing. She incorporates creative visuals, storytelling techniques, and humor to captivate her audience. Goldie actively engages with her followers by responding to comments and fostering a sense of community.
4. Viveka von Rosen
Viveka von Rosen, known as the LinkedIn Expert, is a speaker, author, and trainer specializing in LinkedIn marketing strategies. She is also very well-known as one of the linkedin influencers, Her marketing strategy focuses on providing valuable LinkedIn tips, techniques, and best practices through written articles, video tutorials, and webinars. Viveka emphasizes the use of LinkedIn for lead generation, relationship building, and social selling. She leverages her expertise to educate professionals on how to effectively utilize LinkedIn's features for business growth.
5. Neil Patel
Neil Patel is a renowned digital marketer, entrepreneur, and author known for his expertise in SEO and content marketing. While he is active across various platforms, including LinkedIn, his marketing strategy often involves repurposing his blog content and video content onto LinkedIn. Neil shares insights, case studies, and actionable advice on LinkedIn, directing users to his blog or YouTube channel for more in-depth information. He focuses on providing value through data-driven strategies and actionable tips.
6. Adam Grant
Adam M. Grant is an American popular science author and professor at the Wharton School of the University of Pennsylvania, specializing in organizational psychology. He is the #1 NYT bestselling author of THINK AGAIN, and host of the TED podcast WorkLife. Adam is always active on Linkedin and considered one of the famous linkedin influencers
7. Bill Gates
Our well-known and world-famous William Henry Gates III, who is the founder of Microsoft, is an American business magnate, investor, and philanthropist. He is best known for co-founding the software giant Microsoft with his late childhood friend Paul Allen.
8. Ann Handley
Ann Handley is a Wall Street Journal bestselling author, one of the Linkedin influencers focused on helping businesses worldwide escape marketing mediocrity and ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. On LinkedIn, she mostly talks about AI writing, B2B marketing, and digital marketing.
9. Bernard Marr
Bernard Marr is an internationally bestselling author, keynote speaker, and strategic advisor to some of the world’s most influential companies and governments. He is an expert on topics as varied as future trends, business skills, artificial intelligence, big data, and blockchain.
He is an international bestselling author and frequently talks about technology, business, and data.
10. Sallie Krawcheck
Sallie L. Krawcheck is the former head of Bank of America's Global Wealth and Investment Management division and is currently the CEO and co-founder of Ellevest, a digital financial advisor for women launched in 2016. She has been called "the most powerful woman on Wall Street.
11. Ariana Huffington
Arianna Stassinopoulos Huffington is a Greek-American author, syndicated columnist, and businesswoman. She is a co-founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of fifteen books.
12. Deepak Chopra
Deepak Chopra is an Indian-American author and alternative medicine advocate. A prominent figure in the New Age movement, his books and videos have made him one of the best-known and wealthiest figures in alternative medicine.
These influencers have different approaches, but they all prioritize providing valuable content, building relationships, and engaging with their audience. They leverage their expertise, authenticity, and consistent presence on the platform to establish themselves as industry thought leaders and generate opportunities for their businesses. As well, they may help you grow your business.
