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A. R. Kaufer: why word-of-mouth marketing is crucial to the book selling process

A. R. Kaufer well explained about book marketing strategies. Therefore, she explained that why word-of-mouth advertising is so important to the proces

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Abstract: Science plays a pivotal role in shaping a sustainable global future by providing innovative solutions to complex challenges such as climate change, public health crises, resource depletion, and equitable development. In this context, India occupies a unique and strategic position, supported by its vast talent pool, growing research infrastructure, and expanding innovation ecosystem. Advancing science in India requires a strong focus on curiosity-driven education, hands-on learning, interdisciplinary research, and the promotion of socially relevant scientific work.
Advancing Science for a Sustainable Global Future: India’s Perspective

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